Hey there! 👋

Can I be honest with you? For the last few months, my content has felt like I was just... going through the motions. Checking boxes. Publishing for the sake of publishing.

And if you've been here a while, you probably felt it too.

Here's the thing - when I first built the Goodknight Operations brand, I was designing it as a business. Something that helped creators behind the scenes while I stayed comfortably in the background. That made total sense at the time, because that's where I was.

But a lot has happened since then.

I helped scale Creator Match to beyond anything we originally imagined was possible. I brought my husband and my best friend on full-time to Goodknight Operations (yes, really 😅). I became the "Creator Fairy Godmother." I went full digital nomad while traveling around the world. I grew my LinkedIn audience to over 10K followers.

Somewhere along the way, I stopped being the person quietly working behind the scenes - and started being the person front and center, building my own audience and writing my own story.

That's what I've been sitting with. And after a lot of thinking (and honestly a few weeks of resisting it), I made a decision: it's time for a rebrand.

What you're looking at right now is the beginning of that. New look, new energy, same me - just more of the actual me.

I'll be rolling things out in waves over the next few weeks as I figure out exactly how I want to show up, so stay tuned. But I wanted you to be the first to know it's coming.

Just because you made a plan, set goals, built a content calendar, or launched a brand - doesn't mean it has to stay that way forever. Not only can it change with you, it should.

You are not the same person you were when you made that plan. Your brand, your content, and your goals don't have to be either.

💜 Tara