Hey there! 👋

Can we talk about something that keeps me up at night? Content loss.

Not the "I posted something cringey and want to delete it" kind. The "I spent hours creating this and now it's just... gone" kind.

I've heard horror stories about creators who lost access to their social media accounts and suddenly had no record of all the content they'd posted over the years. Months or even years of work - gone. No portfolio to show clients. No content to repurpose. No archive to reference.

After hearing enough of these stories, I made a decision: I would never draft content directly in a platform again. Everything would live in Google Drive first.

It felt like extra work at the time. Now, a year later? It's the smartest system change I've made for my business.

The initial motivation was simple: protection. If Substack has a bad day, my newsletter still exists. If Buffer glitches, my social content is safe. If my phone dies, my video scripts aren't gone forever.

Your content isn't just "a post" - it's your business asset. And business assets need a real home, not just a temporary staging area on someone else's platform.

But here's what surprised me about keeping everything in Drive:

I have a complete content archive that's actually searchable. Need to reference something I wrote 6 months ago? It's there. Want to see how my messaging evolved? I can track it. Looking for that perfect framework I created in March? Found it in 30 seconds.

My AI tools work 10x better. I can drop my entire content folder into Claude and say "update my project knowledge with everything from this month." Suddenly my AI assistant knows my latest thinking, my current voice, my recent work. It's like having a team member who's actually read everything you've created.

Repurposing became effortless. When all your content lives in organized folders, turning a newsletter into LinkedIn posts into video scripts is just copy-paste-adapt. No hunting through platforms trying to find that thing you wrote last week.

My team can actually help me. When my EA needs to reference past work or my designer needs to see the content for a project, they just open the shared Drive folder. No "can you send me that link?" messages 47 times a day.

Here's exactly what I do:

Master folder structure:

My workflow:

Monthly ritual:

Every creator thinks "it won't happen to me" until it does.

Account hacked? Platform changes their data retention policy? Accidentally delete something? Server issue wipes your history? It's not a question of if something will go wrong - it's when.

And when it does, you'll either think "thank god I have backups" or "I should have listened to Tara."

The 5 extra minutes per piece of content to save it properly is nothing compared to the panic of realizing everything you've built is just... gone.

You don't have to overhaul everything at once. Just pick your primary content type and start drafting in Drive instead of the platform.

Next week, add another content type.

In a month, you'll have a system. In a year, you'll wonder how you ever worked any other way.

And when that inevitable platform glitch happens? You'll just shrug and move on, because your work is safe.

What's your current backup system? (And be honest - "I hope nothing breaks" counts as an answer 😅)

💜 Tara

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