🔍 LinkedIn's Algorithm Shift: The Good, Bad, and Actionable from Latest Creator Data

We’ve got a few really exciting announcements going out on LinkedIn this week and we wanted to share them with you too!

First, we are so excited to share that my husband, Pat Knight will be joining the Goodknight Operations team full time joining us as an Operations Manager to help with the day to day of the business, such as helping run The Sunday Batchers Club (join us this Sunday!)

Second, because he’s no longer tied to an in person job we’re finally making a dream come true by going digital nomad starting in August!

The itinerary so far: Florence (Italy), Kotor (Montenegro), Porto (Portugal) & Marrakech (Morocco) are officially booked with planned detours in Greece, Croatia & Amsterdam

Ok, now for the main event!

Last week I attended a webinar by Will McTighe (Saywhat) and Chris Donnelly (The Creator Accelerator), and it turns out, if you've been feeling like your LinkedIn posts are getting less traction lately… you're not imagining it. (You can get the full report here)

They analyzed the data from 200K+ LinkedIn posts and found that median impressions are down 17% since Q2 2024.

But here's the kicker - this isn't because the platform is dying. It's because LinkedIn is experimenting with content diversity and pushing smaller accounts and different formats (video) to encourage platform growth.

The good news? Quality still wins. There's a 381x difference in reach between top performers and average content. The gap is huge, which means there's a massive opportunity for those who nail the strategy.

What's actually working right now

Forget what you think you know about content formats. Here's what the data reveals:

Carousels still dominate - They get 3.7x the reach of text posts, even though their performance has declined from the peak carousel craze. (I’ve seen this first hand in my content)

Personal images are making a comeback - We're re-entering the personal picture era. People want to see real humans, not generic stock photos or endless motivational quotes.

Video strategy has shifted -With LinkedIn adjusting how video shows up, you can’t currently rely on it for growth. Use it strategically for trust-building when you’re in it. A talking head video beats animated explainers every time. 

Weekend posting is your secret weapon - Sunday posts get the highest reach because there's less corporate competition and people have more time to engage leisurely. (This was most interesting to me, I’ll be adding weekend posts into my content calendar moving forward)

The content that converts (not just gets likes)

Here's where most creators mess up: they chase vanity metrics instead of business results. Those "feel good" posts that get 500k+ views typically don’t generate many leads, while a case study post may get less eyeballs but can generate genuine business inquiries.

The magic formula for lead magnets:

• Hook: [Specific Number] + [Impressive Result]

• Offer specific, actionable resources (templates, cheat sheets, step-by-step processes)

• Use clear CTAs like "Comment GUIDE for access"

Case studies crush everything else for conversions. Use the “PROOF” framework:

1. Captivating Hook with Proof - Show the before and after transformation

2. Relatable "Before" Story - Help your audience see themselves in the struggle

3. The Results - Make it tangible and measurable

4. Your Role in the Journey - Show how your solution bridged the gap

5. Clear Next Steps - Guide readers with urgency and scarcity

Stop playing it safe

Top 1% creators fail more than average creators, and that's exactly why they succeed. Their content performance is more unpredictable, not less. They embrace volatility and are willing to risk big flops to get massive hits.

Your winners will be 100x bigger than your losers. Most creators quit after bad posts, but top creators know it's just data and keep experimenting.

The Bottom Line

LinkedIn is still a goldmine, but the rules are evolving. Mix carousels with personal content, embrace longer posts (1,250-3,000 characters), write like you talk, and stop hiding behind stock photos.

Quality content in any format will perform, but quality content in the RIGHT format, using proven strategies, will change your business.

What's one LinkedIn strategy you're going to test this week? Hit reply and let me know - I read every response!

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