🚀 From LinkedIn Expert to Multi-Platform Creator: My Messy Expansion Journey

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Hey there! 👋

Let me share something I've been wrestling with lately... I've spent two years building a solid LinkedIn presence, and now I'm ready to expand to other platforms. But every time I think about adapting my content for TikTok or Instagram, I freeze up completely.

Sound familiar? If you've ever stared at a blank TikTok draft wondering "Am I still a business expert if I'm dancing?" - you're not alone! 😅

For the longest time, LinkedIn felt safe. I knew exactly who I was talking to (creators and entrepreneurs), what I was talking about (operations and systems), and how to sound (like your helpful business friend). But now that I'm expanding, I'm realizing most of us don't fit perfectly into platform-shaped boxes.

Here's what I'm learning as I figure this out:

Your Core Thread Is Your Business Anchor

No matter what platform you're on, your mission stays the same. Mine? Helping creator businesses run smoother. On LinkedIn, that's a detailed workflow breakdown. On TikTok, it might be "Day in the life as a digital nomad business owner" Same value, different wrapper.

Start here: Write down your core message in one sentence. This becomes your North Star across every platform.

Platform Personality vs. Core Personality

I'm naturally conversational and solution-focused - that works everywhere. What changes is how I express it. LinkedIn gets my professional insights with detailed examples. Instagram will get the same insights through behind-the-scenes Stories showing my actual workflow in action.

Your turn: List 3 personality traits that define your content. These should show up everywhere, just styled differently.

Test Platform Adaptation With Your Current Audience

Instead of guessing what works, I started asking my LinkedIn audience what they'd want to see on other platforms. Turns out, they want the same helpful content just in different formats. Who knew?

Pro tip: Use polls or direct questions to understand how your audience consumes content across platforms before you create it.

Give Yourself Permission to Sound Like You

I'm giving myself permission to sound a little "LinkedIn-y" on TikTok at first. Authenticity beats perfect platform optimization every single time. Your audience follows you for your perspective, not because you've mastered every platform's unwritten rules.

Coming Along for the Messy Ride

Here's the thing - I don't have this all figured out yet, and I'm okay with that. Over the next few months, I'll be sharing what works (and what flops spectacularly) as I test Instagram Reels & Stories, TikTok videos, and maybe even Pinterest boards. (Also, full disclosure I hired some amazing help to do all of this - more on this in the future)

The truth is, most successful creators are multi-faceted humans building businesses around their expertise. We don't fit into neat categories, and that's exactly what makes us interesting.

Your cross-platform followers become your biggest advocates because they see the full picture of who you are and what you offer.

Let's figure out this multi-platform thing together! 🎉

Also… if you want to slip in before the content goes live find me on IG, TT, YT and Threads @creatorfairygodmother (just don’t judge, we’re still setting it all up!)

& now a word from our sponsor!

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